IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. I INTRODUCTION Accompanying the technological revolution of the s there are many new opportunities and challenges for the tourism and hospitality industries Annals of Tourism Research is a social sciences journal focusing upon the academic perspectives of blogger.com striving for a balance of theory and application, Annals is ultimately dedicated to developing theoretical constructs. Its strategies are to invite and encourage offerings from various The Social and Environmental Impacts of Tourism. Socially tourism renders a powerful impact on the host countries. Tourism in itself can be both a source of international peace, amity, and a tool of improving relations with other countries, but at the same time a source of ecological destruction, a destroyer and corrupter of indigenous cultures, and an assault on people’s dignity, privacy
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Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon suggests that the whole system of information technologies is being rapidly diffused throughout the tourism and hospitality industry and no player will escape information technologies impacts.
The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries, dissertation on tourism industry. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group.
In this changing environment, new models of distribution must be designed to lead the charge. A strategic information management function should facilitate the business mission of its enterprise through managed information, managed processes, and managed Information Technology IT. Broadly, current applications of computer technology in the tourism and hospitality industries can be grouped into three main areas, operational, guest services and management information.
The overall functionality of these applications is similar across a range of different hospitality organisations though the technology used to support them may vary.
Large, city-centre hotels, for instance, tend to use minicomputers for their property management system PMS work. Microcomputers are employed elsewhere. The diffusion of the system of information technologies in tourism and hospitality will increase the efficiency, quality and flexibility with which travel services are supplied, dissertation on tourism industry.
It has already led to the generation of new services, such as online brochures and interactive videotext. Technology has the greatest impact on the marketing and distribution of travel but leaves relatively untouched the human-intensive areas of guest-host relations and supplier-consumer relationships, dissertation on tourism industry.
Information technologies applied to the tourism system will increase the efficiency and quality of services provided and leads to new combinations of tourism services. All this could not be achieved without changing the manifest human high touch content of travel. It is the systematic use of the system of information technologies by all tourism suppliers, together with its profound impact on the travel industry, which creates the foundation for a new tourism best practice and a total system of wealth creation.
Information and communication technology can be used not only for operational purposes, but also for tactical and strategic management.
This empowers tourism and hospitality enterprises to communicate directly and more efficiently with prospective customers and suppliers as well as to achieve competitive advantage. One of the most established ways to analyze and develop complex systems such as e-business is to organize them in a meaningful structure. The four Ps model provided in Dissertation on tourism industry A fully addresses the Internet product in relation to the shifting consumer expectations, dissertation on tourism industry.
The Internet is now firmly established as a marketing tool. It serves as an integral part of the marketing mix, dissertation on tourism industry, serving as a digital distribution channel as well as an electronic storefront. Consumers in the Internet medium are more than just passive recipients in the marketing process. The Dissertation on tourism industry is an interactive medium as opposed to traditional marketing dissertation on tourism industry usually allows only one-way communication from marketer to consumer.
The privacy and security issues are also very significant. Therefore, Internet providers have to consider ethical matters and the usage of personal data stored within the networks.
For the full commercial potential of electronic commerce and Internet to be exploited by the tourism and hospitality industry and its consumers, dissertation on tourism industry, several issues have to be considered, which include an increase of security of transmissions, copyright issues, reduction of user confusion and dissatisfaction, establishment of pricing structures for distribution of information and reservations and enhancement of the standardisation of information and reservation procedures.
Credibility and accountability of the information needs to be secured and equal access for smaller and larger partners should be developed. Tourism organizations deploying IT and Internet for competitive advantage can also face legal risks due to possible violation of anti-trust laws and violation of privacy.
Policies and procedures should be created to promote the understanding of potential legal risks. This understanding will encourage organizations to obtain help from legal experts to design controls to subdue such risks. Other political changes, for instance increasing unemployment, competition laws and planning policies, would only have an impact on tourism and hospitality organizations if they are using technological advances and Internet distribution channels.
However, it is considered that the tourism or hotel sales from the Internet will be much affected by economic changes in those countries, from which the customers are booking or reserving the product.
Nowadays customers are becoming more skilled and advanced in the use of technology. The social system dimension must include the larger social and political processes through which the interests of the different social groups interact with one another and with the technology.
According to Klein and Quelch A CRS is essentially a database that enables a tourism organisation to manage its inventory and improve accessibility to information within and between its partners. Airlines pioneered the CRS technology in the s, dissertation on tourism industry, by expanding geographical coverage and integrating horizontally and vertically to embrace the entire range of intermediaries and principals.
As a result, the vast, new all-encompassing GDSs matured from their original development as airline CRSs. GDSs are one of the major drivers of information technologies in tourism and hospitality industries, as well as being the backbone of these industries.
GDSs are the single most important facilitator of the globalisation of ITs. Developments in GDSs were complemented by the introduction and expansion in the mids of the Internet. Peters, This development facilitated an unprecedented opportunity for distribution of multimedia information and interactivity between principals and consumers.
The information on the Internet, however, is chaotic and loosely structured, mainly due to its immaturity and the lack of any type dissertation on tourism industry standardisation. It is anticipated that eventually GDSs will take advantage of the openness of the World Wide Web WWW and develop suitable interfaces for consumers and the industry.
Sabre has already launched Travelocity, an electronic travel agency, while other GDSs have announced similar actions or cooperations with travel providers on the Internet. These include Worldspan with Expedia and Amadeus with the Internet Travel Network. IT and the Internet have transformed distribution of the tourism product to dissertation on tourism industry an electronic market-place where access to information is instantly achievable.
Principals and consumers continue to experience unprecedented interactivity. The dramatic ongoing development of the Internet has resulted in the re-engineering of the entire production and distribution process for tourism products. As a consequence of this technological explosion, the packaging of tourism is becoming much more individualistic, leading inevitably to a certain degree of channel disintermediation, a process that will offer new opportunities and threats to all tourism partners.
The seriousness of the threat of entry depends on the barriers present and on the reaction from the existing providers. The Internet as a distribution source has relatively high entry barriers, dissertation on tourism industry, constraining all new comers. Lashley and Rowson suggest that recent IT developments, offer new opportunities for tour operators. For instance, several tour operators distribute electronic brochures and booking forms through the Internet directly to consumers.
This approach provides a number of important benefits to tour operators. This includes concentration on niche markets by offering customised packages and an ability for tour operators to update brochures regularly. It also significantly reduces the costs of incentives, bonuses and educational trips for travel agencies.
The Internet allows organizations to skip over parts of the value chain. Therefore, the provision of online travel services is the single most successful business-to-consumer B2C segment on dissertation on tourism industry Internet. Collins, Buhalis and Peters state that the overall percentage of hotel rooms booked online grows tremendously each year and will be increased by 20 per cent in Moreover, the Internet is also having a profound effect on the internal and external operating dissertation on tourism industry within the hospitality industry Cheng and Piccoli, The Internet helps to access new customers on a global basis and enables to streamline operating procedures.
Integrating daily operations such as sales, marketing and distribution as well as aggregating demand to drive down prices on the procurement side are some of the major benefits of dissertation on tourism industry Internet. The majority of large tourism and hotel organizations are currently present in the global distribution systems GDSs.
GDSs serve more than 50, travel agents world-wide Collins, Buhalis and Peters, The Internet is one of the mains distribution channels, which enable tourism and hospitality companies to overcome their challenge of being globally represented.
Direct advertising and other sources of media also serve as a promotional or informative mean, which can be used instead of the Internet. With the Internet it is possible to gain permission to discuss the products, as opposed to interruption marketing, such as television commercials. Increasingly hotel chains are competing directly with one another in the same locations. This is a notable change for an industry reliant on specific locations to limit the threat of competition. All major hotel chains are currently entering the Internet market of sales and communications.
As organizations are dependent on their environments for resources, they will attempt to manage their dependency by developing and maintaining strategies. Hotel groups are being forced to follow other sectors by implementing marketing strategies, often based on product differentiation, growth in new markets, high value for money, or emerging brands. Such strategies are formulated and implemented within the context of environmental uncertainty and require an understanding of industry structure and environmental change.
Hilton International Group is a leading global hotel brand and the Company, with an expanding portfolio of hotels, mainly Hilton Brand own the rights to the trademarkScandic, Conrad and Vernon Hotels. The company operates hotels worldwide and is represented in 66 dissertation on tourism industry. Its 80, strong workforce looks after an average of 8 million guests every year.
Annual Report, dissertation on tourism industry The ability of computers to store, process, manipulate and distribute information has greatly improved the efficiency of Hilton hotels. By releasing staff time from the ordinary paper-pushing functions within the hotel, computers can greatly enhance the opportunities for staff utilisation in the quality of service that hotels offer their guests can be greatly improved. Information technologies are dissertation on tourism industry in eight key areas of hotel operations:.
Product distribution is a critically important function of Hilton International. Information technologies, such as computerised reservations systems and video brochures, assist hotels in marketing and distributing their bed-nights. For Hilton, the employment of information technologies to link together their front-office, back-office and off and beverage departments may be necessary for the efficient and cost-effective delivery of their services.
However, it will not be sufficient to guarantee the sale of hotel bed-nights. Without links to international marketing and distribution networks, hotel bed-nights cannot be sold. Reservations are a key to the sale of hotel bed-nights.
Reservation systems, depending on the software and sophistication, contain information and generate various reports on rooms availability, cancellations, etc. In addition, the database can generate forecasts on expected arrivals, departures and rooms sold. Information contained in, and generated by, hotel reservation systems is an invaluable source of marketing information and can generate mailing lists, client profiles and preferences, dissertation on tourism industry.
It can also monitor hotel performance through the development and processing of guest questionnaires. Reservation systems also allow hotels to carry out travel-agency and tour-operator analyses in order to determine which agencies and operators consistently generate business for the hotels. There are two principal areas in which information technologies are helping hotels to improve their communications in their internal inter-departmental communications and in their external links with agents, suppliers, reservation systems and data networks.
The internal inter-departmental links of the hotel are facilitated by computers and communications technologies, which serve dissertation on tourism industry integrate the front-office, back office and food-beverage operations.
This is facilitated through computer-to-computer communications. Cooper and et al. Communications technologies used by Hilton International include digital telephone systems, teleconferencing, satellite broadcasting, videotext and audiovisual information tools, image communication and various communication networks for dissertation on tourism industry and communications.
Telephone systems used at Hilton Hotels have been substantially improved to incorporate features such as call accounting systems.
Best Research Topics in Tourism for Post - Pandemic - In the New Normal
, time: 4:13Tourism and Hospitality Dissertation Topics and Titles | Research Prospect
IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. I INTRODUCTION Accompanying the technological revolution of the s there are many new opportunities and challenges for the tourism and hospitality industries Jan 01, · The hospitality industry is growing very rapidly and contributing nearly 10 % of the world’s GDP (Boella, ). In the last decades the hospitality industry has got much importance of vigorous process of expansion. Consequently the hospitality industry is expanding globally and promoting its growth in a changing multicultural environment This dissertation examines whether the use of Facebook is justified for the children aged 7 and above. Dissertation Topic 3: Fault protection for a DC marine power system. Dissertation Example: In the marine industry, DC powered vessels play a vital role, especially in defence programmes. This dissertation examines the options for fault management
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